Natura Cosméticos is a leading Brazilian direct-selling beauty brand in Argentina, known for sustainability, Amazonian ingredients, and cruelty-free products. It operates with over 300,000 beauty consultants in the country, offering skincare, fragrances, and makeup, while maintaining a strong commitment to environmental sustainability and social impact. Following the acquisition of Avon, Natura & Co operates as a major force in Argentina's cosmetics sector, merging their sales networks.
The company aims to have 100% of its packaging be recyclable, reusable, or compostable by 2030.
76 m²
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Documented outputs: Pouches
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From recovered burlap bags sourced from local breweries, we produced 255 pouches for the launch of a cosmetics collection—transforming industrial packaging waste into a refined promotional asset. This project activated local manufacturing capacity and generated skilled employment through specialised upcycling processes, extending impact beyond material recovery. Production was carried out within community-based workshops, where underutilised industrial capabilities are reactivated as hubs for craftsmanship, training, and inclusive economic participation.
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