Client: Peugeot

CLIENT

Peugeot

Peugeot has one of the longest and most successful histories in Argentina's automotive industry. Today, operations are handled by the global conglomerate Stellantis (born from the fusion of PSA Peugeot Citroën and Fiat Chrysler Automobiles).

The El Palomar plant employs approximately 2,300 to 2,500 direct workers. Because it operates under Stellantis, the industrial footprint is shared with Citroën. Stellantis is unique for being the only automaker to maintain two distinct active industrial complexes in Argentina (the other being the Ferreyra plant in Córdoba, dedicated to Fiat and RAM trucks). Stellantis manages its multiple brands in Argentina through a highly calculated strategy of product differentiation and industrial synergy.

we reduce landfill pressure, avoid greenhouse gas emissions, and decrease energy consumption—not as abstract claims, but as outcomes embedded within each product delivered.

3360 m²

Waste is only waste when no one is willing to see its potential. The real challenge is not just managing scrap, but creating the systems, design thinking, and manufacturing opportunities that allow it to have a second chance. That means looking at discarded materials differently — not as an end, but as the beginning of something new.

We upcycled more than 3,360 m² of upholstery waste from Peugeot — a complex mix of suede, textiles, leather, and felt, each with different textures, behaviours, and material combinations. Not easy to work with. But full of possibility.

That scrap was transformed into tote bags, handbags, phone bags, mini bags, weekender bags, backpacks, pouches, notebook sleeves, and much more.

Products

Backpacks Totebags Notebook Sleeves Pouches Car Bags Handbags Phonebags Weekender Duffle Bags Mini Bags