Case study · Insurance · Argentina

The event is over, the material doesn’t have to be.

The flags had already served their purpose at events. Instead of being discarded once the events were over, Sancor Seguros decided to transform them into mate sets, giving the material a new purpose and a much longer life in the hands of people who use them every day.

137.72 m²Event flags recovered

2Product types

7People in the process

01 · Challenge

Event materials are designed to become obsolete quickly. The material itself does not have to.

Event flags are made for visibility, not longevity. They are printed, installed, photographed and taken down, often leaving behind metres of technical fabric with nowhere obvious to go.

The material itself is not the problem. It is weatherproof, strong and abundant. The missed opportunity is failing to design its next purpose before the event is over.

Founded as a cooperative in 1945 in Sunchales, Santa Fe, Grupo Sancor Seguros is Argentina's leading insurance group, with an eighty-year history.

02 · Strategy

Turn short-term visibility into long-term utility.

Sancor Seguros invested in transforming the material rather than paying for its disposal, putting the budget into craftsmanship, durability and a product with genuine material value.

01 · RECOVER

Recover at take-down

Sancor Seguros sent the used event flags to us, where we classified and measured 137.72 m² of material before beginning the transformation.

02 · REDESIGN

Something used every day

A mate set is not stored: it travels, it gets wet and it comes back. The material was already built for that.

03 · REPORT

It is not just about metrics

It is about changing the story of the material and the people behind it: flags made for an event, their material value and the energy that went into making them preserved in something that lasts.

03 · Process

From the stand to the mate set.

It is not about hiding the material or recycling it until it becomes unrecognisable. The material is the value. With creativity, innovation and a trained eye, what others see as waste can be recognised for what it still has to offer, then redesigned around a new purpose without losing the story of where it came from.

Material and production for Sancor Seguros

04 · Evidence

Making Impact Traceable, Transparent & Verifiable.

137.72 m² of event flags recovered and transformed into mate sets and pouches.

The figures in this case are checked and the record is managed by REZET Hub.

Collected at take-down

Flags recovered the moment the event ended, which is the only window in which promotional material is still clean and intact.

137.72 m² before cutting

Surface recorded while the fabric is whole, so the figure that ends up in a report was established at intake and not estimated afterwards.

Weatherproof by design already

The flag was engineered to survive outdoors; the mate set inherits that. No performance had to be added to a material that already had it.

Visibility turned into a record

Output reconciled against the recorded input, so a campaign expense becomes a measurable material outcome instead of a claim in a sustainability slide.

Behind each of these figures there are families. The people who cut and sew in these workshops are not a line in our metrics: they are heads of family who have come through hard circumstances, and paid, skilled work is what lets them be the ones who provide.

05 · Outcome

What was temporary, made durable.

137.72 m² of promotional event flags were recovered and transformed into mate sets, extending the life of material originally intended for landfill and converting short-term waste into long-term utility. Made by 7 people in social impact workshops.

Why repurpose

If you are going to spend money, spend it well.

Be smart about where you put your budget. Instead of buying the same merch everyone replicates, invest in merch with a true impact story.
And instead of taking the easy, often costly route of recycling by destroying the material, repurpose it. Preserve its value. Give it a second chance.